Improving the commitment and know-how of retail managers
Has managerial know-how in the retail sector been overtaken by the evolution of the new generations and their relationship with work? Today, it is very difficult to recruit and retain staff. There is also a lack of motivation when it comes to taking on responsibilities and becoming a manager. Widespread disinterest in work, lack of know-how, loss of reference points: managers are running out of steam and teams no longer have any real confidence in their superiors.
It would seem that our contemporaries have forgotten the intrinsic meaning of the manager's job, and the values associated with his or her supervisory functions. We're talking here about the manager's commitment to serving his teams, customers and the shop. It's a real constraint, but it's also the key to winning the support and involvement of your staff and legitimising your role as manager.
We offer you our tips for improving the commitment and know-how of your managers.