Culture / Toy Retailing

Has managerial know-how in the retail sector been overtaken by the evolution of the new generations and their relationship with work? Today, it is very difficult to recruit and retain staff. There is also a lack of motivation when it comes to taking on responsibilities and becoming a manager. Widespread disinterest in work, lack of know-how, loss of reference points: managers are running out of steam and teams no longer have any real confidence in their superiors.
It would seem that our contemporaries have forgotten the intrinsic meaning of the manager's job, and the values associated with his or her supervisory functions. We're talking here about the manager's commitment to serving his teams, customers and the shop. It's a real constraint, but it's also the key to winning the support and involvement of your staff and legitimising your role as manager.
We offer you our tips for improving the commitment and know-how of your managers.

Crisis management within retail
Against a backdrop of intense competitive pressure, the sector is experiencing considerable organisational constraints linked to its transformation in recent years as well as unprecedented difficulties in recruiting and retaining staff. An unstable situation that is blithely complicating the current economic environment, which includes price increases in energy, raw materials and random supplies at the same time as galloping inflation on goods.
In this context, it is difficult for the various players to maintain any profitability.